Traffic control staffing
BNRG
BNRG supplies certified traffic-control flaggers to construction sites, roadways and utility projects across Calgary and southern Alberta, and has operated since 2014. The website had two jobs to do at once: convince people to apply, and make it effortless for site supervisors to book a crew.
The brief
What the Website Had to Do.
Two audiences with opposite needs land on the same page. A flagger wants to know what the job is and how to apply; a site supervisor wants to know the crew is certified and how fast they can get one. The page had to serve both without splitting into a maze of sections, and it had to feel like a real, established Calgary company rather than a job board.
- Give BNRG one clear place to send both job seekers and the companies that hire its crews.
- Make applying take under a minute on a phone, which is where most flaggers will find the page.
- Put the phone number and a quote request one tap away for supervisors who need flaggers tomorrow morning.
Design approach
How We Built It.
- A cinematic hero: a Calgary skyline image sequence drawn to a canvas and scrubbed by scroll, so the first screen moves with the visitor instead of sitting still.
- Smooth scrolling and scroll-triggered reveals throughout, with a persistent Apply Now button in the navigation so the primary action is never more than one tap away.
- A single page in a deliberate order: who BNRG is, open opportunities, the company story, the application form, then a dedicated "Need flaggers on your site?" block with a call button and an email-for-quote button for companies.
- Bold, high-contrast typography and BNRG's orange on a light ground, so it reads instantly on a phone in daylight on a job site.
What's on the site
Built for the People Who Use It.
- 1
Scroll-driven film hero
A frame-by-frame skyline sequence rendered on a canvas and tied to scroll position, with a static fallback for reduced motion.
- 2
Application form
Name, phone, email, certification status and a message, sized for thumbs, with a clear confirmation.
- 3
Hire-a-crew block
A tap-to-call button and an email-for-quote button for companies, plus the three things they need to know: certified and insured, day rates or long-term, short-notice starts.
- 4
Open opportunities
Role cards with full-time, part-time and entry-level tags and certification-support messaging.
- 5
Brand video
A looping mascot clip that loads only when it comes into view, so it never slows down the first paint.
- 6
Mobile first
Every section stacks cleanly at phone width; the headline, badge and buttons stay above the fold.
The finished website
Straight From the Live Site.
Real screenshots, not mockups. Open the live site to see it move.
Under the hood
What Was Delivered.
- Single-page static site, no CMS to maintain
- GSAP and ScrollTrigger animations with Lenis smooth scrolling
- Canvas image-sequence hero
- Lazy-loaded video with poster image
- Reduced-motion fallback
- Custom domain and SSL
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